"From the beginning we involved our charity partners as stakeholders and part of the co-production team because we were aware that they would have responsibility for implementing the intervention and therefore understood how it would work in practice. We also considered our skill sets and identified areas where we required additional support and reserved funds to pay for a web designer and negotiated some administrative support. We developed a core team of train the trainers to facilitate adoption and spread of the project and ensure consistency but with negotiated flexibility for partner organisations. We had not anticipated all the branding requirements involved which required consistency with our partner organisation. This involved negotiation and sign off from an executive level. Fortunately, because we had engaged with them from the initial stages, they provided a marketing representative to help us comply with their standards."